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18/06/1971 Nike patents its iconic V-shaped "Swoosh" logo


Nike | Behind the Logo | Everything You Need to Know About the Nike Swoosh


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Carolyn Davidson created the Nike Swoosh logo, a known corporate trademark, while she was a graphic student at Portland State University. Co-founder of Nike, Phil Knight, wanted a simple, fluid design that conveys motion and speed. It was officially patented at the US Track and Field Olympic Trials, in Eugene, Oregon.
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