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11/07/1985 Coca-Cola backs away from New Coke fiasco

8:20

Why Coke Tried to Switch to New Coke

11:19

New Coke - A Complete Disaster?

5:33

The Untold Truth Of Coca-Cola

7:07

That Time Coca-Cola Spent $100 Million Intentionally Filling Cans With Water That Smelled Like Farts

0:33

"New Coke" Coca-Cola Commercial - 1985

By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years. Consumers who were purchasing regular colas seemed to prefer the sweeter taste of rival Pepsi-Cola, as Coca-Cola learned in conducting blind taste tests.