11/07/1985 Coca-Cola backs away from New Coke fiasco
Why Coke Tried to Switch to New Coke
New Coke - A Complete Disaster?
The Untold Truth Of Coca-Cola
That Time Coca-Cola Spent $100 Million Intentionally Filling Cans With Water That Smelled Like Farts
"New Coke" Coca-Cola Commercial - 1985
By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years. Consumers who were purchasing regular colas seemed to prefer the sweeter taste of rival Pepsi-Cola, as Coca-Cola learned in conducting blind taste tests.