Video encyclopedia

21/08/1969 The first Gap store opens in San Francisco

Don opened the first Gap store on Ocean Avenue in San Francisco on August 21, 1969; its only merchandise consisted of Levi's and LP records to attract teen customers. By 1973, the company had over 25 locations and had expanded into the East Coast market with a store in the Echelon Mall in Voorhees, New Jersey.


  • Essentials 

  • History 

  • Corporate identity 

  • Labor controversies 

  • Management