Super Cassettes Industries Private Limited, doing business as T-Series, is a music record label and film production company in India founded by Gulshan Kumar in 1983. It is primarily known for Bollywood music soundtracks and Indi-pop music. As of 2014, T-Series is India's largest music record label, with up to a 35% share of the Indian music market, followed by Sony Music India and Zee Music. T-Series also owns and operates the most-viewed and most-subscribed channel on YouTube, with over 106 million subscribers and 77 billion views as of July 2019. While best known as a music label, T-Series has also had some moderate success as a film production company.