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Recombinant culture is when cultural productions such as television shows are rehashed in a series of sequels. The term was introduced by Todd Gitlin in 1983 to describe how in American television networks would create and promote sequels and spin-off over original shows, with "hits" being very rare and "a blatant imitation stands a good chance of getting bigger numbers than a show that stands on its own". The phenomenon has been attributed to advertising-supported media. Examples include the Superman series. Positive examples of recombinant culture have included sampling in music.