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Marketing of electronic cigarettes

1:57

Marketing of e-cigarettes

0:58

AHA E Cigarette

3:06

American Heart Association E-Cigarette Policy Statement

2:02

How Juul’s E-Cigarette Marketing May Be Misleading Teens | NBC News Now

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PSA: E-cigarette & Vape Marketing Targets Youth

Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than traditional cigarettes. E-cigarette businesses have considerably accelerated their marketing spending. All of the large tobacco businesses are engaging in the marketing of e-cigarettes. For the majority of the large tobacco businesses these products are quickly becoming a substantial part of the total advertising spending. E-cigarette businesses have a vested interest in maximizing the number of long-term product users. The entrance of traditional transnational tobacco businesses in the marketing of such products is a serious threat to restricting tobacco use. E-cigarette businesses have been using intensive marketing strategies like those used to publicize traditional cigarettes in the 1950s and 1960s. While advertising of tobacco products is banned in most countries, television and radio e-cigarette advertising in several countries may be indirectly encouraging traditional cigarette use.
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    • Background 

    • Overview 

    • Marketing expenditure 

    • Market ownership 

    • Methods and claims 

    • Marketing to young adults 

    • Marketing to youth 

    • E-cigarette liquid marketing 

    • Marketing regulation 

    • Advertisement bans