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Playtronic Industrial Ltda. was a Brazilian video game and toy manufacturer based in Manaus, Brazil, and was a joint venture between companies Gradiente Industrial S.A. and Manufatura de Brinquedos Estrela S.A.. The company was founded on March 15, 1993, by the CEOs Eugênio Staub, from Estrela, and Mario Adler, from Gradiente. The initial business was assembling Nintendo products outside Japan for the Brazilian market, competing directly with Tec Toy, the Sega representative in the country. Since 2016, Playtronic has developed games for Android.