BBC features Ethiopia's best: Bethlehem Tilahun Alemu - Sole Rebels
The Future of soleRebels
Ethiopian woman turns recycled tires into global brand
Fair Trade Vegan Sneakers: Are they worth the extra cost?
SoleRebels is a footwear company based in Addis Ababa, Ethiopia. The company was created by Ethiopian entrepreneur Bethlehem Tilahun Alemu in 2005. The business is recognized for its ethical production, including Fair Trade practices and the use of sustainable materials in its manufacturing, particularly its use of recycled tires for the soles of its shoes.