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Big Machine Records is an independent American record label specializing in country and pop artists. Big Machine is based on Music Row in Nashville, Tennessee. The label was founded in September 2005 by former DreamWorks Records executive Scott Borchetta and became a joint venture between Borchetta and country singer Toby Keith. The company concentrates on publishing, management, and merchandising and oversees imprints, such as Valory Music, that are part of the Big Machine Label Group.