FENTY BEAUTY by RIHANNA... HIT OR MISS?! | Jeffree Star
Fenty Beauty is a cosmetics brand launched in September 2017 by singer Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. The original foundation launch included 40 shades, since expanded to 50. Fenty Beauty was named one of Time magazine's best inventions of 2017.