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08/09/2017 Fenty Beauty is founded

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FENTY FACE: THE SECRET TO RIHANNA’S KILLER RADIANCE | FENTY BEAUTY

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RIHANNA PROMOTIONAL VIDEO IN SUPPORT OF HER COSMETIC LINE “FENTY BEAUTY”.

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PORTABLE HIGHLIGHTER BRUSH | FENTY BEAUTY

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FENTY BEAUTY by Rihanna EXPERIENCE | $290 Sephora Haul w/ IN-DEPTH OVERALL THOUGHTS!!

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FENTY BEAUTY by RIHANNA... HIT OR MISS?! | Jeffree Star

Fenty Beauty is a cosmetics brand launched in September 2017 by singer Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. The original foundation launch included 40 shades, since expanded to 50. Fenty Beauty was named one of Time magazine's best inventions of 2017.