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Journalist Geo Lefevre and his editor Henri Desgrange dreamt up the Tour de France on this day to boost the circulation of their struggling daily sports newspaper. Now it is the biggest annual sporting event in the world. The race was first organized in 1903 to increase sales for the newspaper L'Auto and is currently run by the Amaury Sport Organisation. The race has been held annually since its 1st edition in 1903 except when it was stopped for the 2 World Wars.