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27/03/1994 Silvio Berlusconi becomes Italian Prime Minister for the first time

Berlusconi launched a massive campaign of electoral advertisements on his three TV networks, and preparing his top advertising salesmen with seminars and screen tests, of whom 50 were subsequently elected despite an absence legislative experience. He subsequently won the elections, with Forza Italia garnering 21% of the popular vote, more than any other single party.

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