03/03/2017 Sheeran's '÷' breaks Spotify records for first-day streams
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Ed Sheeran's 'Divide' Smashes Spotify Records For First-Day Streams | Billboard News
Worldwide, on the day of its release, the tracks of the album achieved a total of 56.73 million streams on Spotify in a single day, breaking the previous record of 29 million for 'Starboy' by The Weeknd in November 2016.