"Yummy" is a song by Canadian singer Justin Bieber. It was released on January 3, 2020, along with a lyric video through Def Jam Recordings as the lead single from his upcoming fifth studio album. The song is Bieber's first solo single to be released in three years. Bieber notably joined the video-sharing social networking service TikTok on the day of the song's release. Pitchfork noted that it was "a bloodless shell of an R&B song" that had been "shamelessly engineered for the truncated attention span of TikTok". Reception was mixed among other critics, with some praising the song's R&B sound, but dismissing the lyrics. Its official music video was directed by Bardia Zeinali and premiered on January 4, 2020. It portrays Bieber with pink hair at a dinner party in a fancy restaurant.