Carroll Hall Shelby was an American automotive designer, racing driver, entrepreneur, and author. Shelby is best known for his involvement with the AC Cobra and Mustang for Ford Motor Company, which he modified during the late 1960s and early 2000s. He established Shelby American Inc. in 1962 to manufacture and market performance vehicles, as well as Carroll Shelby Licensing in 1988 which grew into Carroll Shelby International. His autobiography, The Carroll Shelby Story, was published in 1967.