Club Penguin was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities. It was created by New Horizon Interactive. Players used cartoon penguin-avatars and played in a winter-set virtual world. After beta-testing, Club Penguin was made available to the general public on October 24, 2005, and expanded into a large online community, such that by late 2007, it was claimed Club Penguin had over 30 million user accounts. As of July 2013, Club Penguin had over 200 million registered user accounts.