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Why Coca-Cola Still Dominates The Beverage Market


The Secret Behind Coca-Cola Marketing Strategy


Products of Coca Cola | Coca Cola Business Empire in India | Brands of Coca Cola |Coca Cola Products


Who We Are: The Coca-Cola Company


What Makes Coca-Cola a Global Marketing Success?


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Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.
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  • Fun facts  

  • Other American inventions 

  • History 

  • Competitors 

  • Advertising 

  • Use as political and corporate symbol 

  • Medicinal application 

  • Criticism 

  • Colombian death-squad allegations