Society and lifestyle,
Business and economy
James Trevor Oliver is an English chef and restaurateur. His approachable cuisine has seen him front numerous television shows and open many restaurants. Born and raised in Clavering, Essex, he was educated in London before joining Antonio Carluccio's Neal Street restaurant as a pastry chef. While serving as a sous chef at The River Café, he was noticed by Patricia Llewellyn of Optomen and in 1999 the BBC aired his television show, The Naked Chef. This was followed by a first cook book, which became a No. 1 UK bestseller. His television work included a documentary, Jamie's Kitchen, which gained him an invitation from the Prime Minister to visit 10 Downing Street. In June 2003, Oliver became a Member of the Order of the British Empire. In 2005, he opened a campaign, Feed Me Better, to introduce schoolchildren to healthier foods. This was later backed by the government. Soon after came the first branch of a restaurant chain, Jamie's Italian, in Oxford in 2008. His TED Talk won him the 2010 TED Prize.