Sacha Noam Baron Cohen is an English actor, comedian, screenwriter, director, and film producer known for creating and portraying fictional satirical characters, including Ali G, Borat Sagdiyev, Brüno Gehard and Admiral General Aladeen. Like his idol Peter Sellers, he adopts a variety of accents and guises for his characters. He interacts with unsuspecting subjects, not realising they have been set up for self-revealing ridicule. On these interactions, The Observer states, “his career has been built on winding people up, while keeping a deadpan face”. Outside of work, Baron Cohen rarely appears out of character when giving interviews.