Miss USA 2011, the 60th anniversary of the Miss USA pageant, was held on the Las Vegas Strip at the Theatre for the Performing Arts in the Planet Hollywood Resort and Casino, Paradise, Nevada on Sunday, June 19, 2011. Rima Fakih of Michigan crowned her successor, Alyssa Campanella of California, at the end of this event. She represented the United States at the Miss Universe 2011 pageant in São Paulo, Brazil on September 12, 2011. For the first time ever, one of the sixteen semifinalists was selected exclusively by fans via online voting and SMS messaging. Due to this, the competition formats were changed to reality series style group eliminations, Top 16, Top 8 and Top 4.