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Video encyclopedia

Brands and trademarks

Popular in this category (2,114)

Food, Business and economy

Coca-Cola

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

Food, Business and economy

Pepsi

Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961.

Society, Business and economy

Gillette

Gillette is a brand of men's and women's safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).

Society, Business and economy, Technology and industry

Adidas

Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company, Runtastic, an Austrian fitness technology company, and 8.33% of Bayern Munich, the football club. Adidas' revenue for 2016 was listed at €19.29 billion.

Business and economy

Lego

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things.

Society, Business and economy

GoPro

GoPro, Inc. is an American technology company founded in 2002 by Nick Woodman. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software.

Business and economy

Nike, Inc.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012. As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion.

Business and economy

QR code

QR code is the trademark for a type of matrix barcode first designed in 1994 for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes to store data efficiently; extensions may also be used.

Society, Business and economy

Dr. Martens

Dr. Martens is an English footwear and clothing brand, which also makes a range of accessories – shoe care products, clothing, bag, etc. In addition to Dr. Martens, they are also commonly known as Doctor Martens, Doc Martens, DMs or Docs. The footwear is distinguished by its air-cushioned sole, upper shape, welted construction and yellow stitching. The boots have been the choice of footwear among various groups in British culture: in the 1960s skinheads started to wear them, "Docs" being the usual naming, and by the late 1980s, they were popular among scooter riders, punks, some new wave musicians, and members of other youth subcultures, most notably the grunge fashion scene in the early nineties.

Business and economy

Diesel exhaust fluid

Diesel exhaust fluid (DEF) is an aqueous urea solution made with 32.5% urea and 67.5% deionized water. It is standardised as AUS 32 in ISO 22241. DEF is used as a consumable in selective catalytic reduction (SCR) in order to lower NOx concentration in the diesel exhaust emissions from diesel engines.

Business and economy

Power Rangers

Power Rangers is an American entertainment and merchandising franchise built around a live action superhero television series. Produced first by Saban Entertainment, later by BVS Entertainment and today by SCG Power Rangers, the television series takes much of its footage from the Japanese tokusatsu Super Sentai, produced by Toei Company. The first Power Rangers entry, Mighty Morphin Power Rangers, debuted on August 28, 1993, and helped launch the Fox Kids programming block of the 1990s, during which it catapulted into popular culture along with a line of action figures and other toys by Bandai. As of 2001, the media franchise has generated over $6 billion in retail sales worldwide.

Art, Business and economy

Indiana Jones (franchise)

Indiana Jones is an American media franchise based on the adventures of Dr. Henry Walton "Indiana" Jones, Jr., a fictional professor of archaeology. It began in 1981 with the film Raiders of the Lost Ark. A prequel, Indiana Jones and the Temple of Doom, followed in 1984, and a sequel, Indiana Jones and the Last Crusade, was released in 1989. A fourth film, Indiana Jones and the Kingdom of the Crystal Skull, was released in 2008, and was the last in the series to be distributed by Paramount Pictures. The series was created by George Lucas, and its films are directed by Steven Spielberg and star Harrison Ford as the title character. The Walt Disney Company has owned the Indiana Jones intellectual property since its acquisition of Lucasfilm, the series' production company, in 2012.

Business and economy

IKEA

IKEA is a Swedish-founded multinational group, that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories. It has been the world's largest furniture retailer since at least 2008. It was founded in Sweden in 1943 by then-17-year-old Ingvar Kamprad, who was listed by Forbes in 2015 as one of the ten richest people in the world, worth more than $40 billion. The company's name is an acronym that consists of the initials of Ingvar Kamprad, Elmtaryd, and Agunnaryd.

Business and economy

PlayStation

PlayStation is a gaming brand that consists of four home video game consoles, as well as a media center, an online service, a line of controllers, two handhelds and a phone, as well as multiple magazines. It was created by Sony Interactive Entertainment on December 3, 1994, with the launch of the original PlayStation in Japan, and has been owned by that company ever since.

Business and economy

Xbox

Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh and eighth generations, respectively. The brand also represents applications (games), streaming services, and an online service by the name of Xbox Live. The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console.