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Brands and trademarks

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Business and economy

Coca-Cola

Coca-Cola, or Coke is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

 
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Food, Business and economy

Pepsi

Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961.

 
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Society and lifestyle, Business and economy

Gillette

Gillette is a brand of men's and women's safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).

 
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Business and economy

Lego

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.

 
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GoPro

GoPro, Inc. is an American technology company founded in 2002 by Nick Woodman. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software.

 
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Society and lifestyle, Business and economy

Nike, Inc.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012. As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion.

 
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Business and economy

QR code

QR code is the trademark for a type of matrix barcode first designed in 1994 for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes to store data efficiently; extensions may also be used.

 
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Video games, Business and economy, Technology and industry

Xbox

Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh and eighth generations, respectively. The brand also represents applications (games), streaming services, and an online service by the name of Xbox Live. The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console.

 
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Business and economy, Technology and industry

Amazon Kindle

The Amazon Kindle is a series of e-readers designed and marketed by Amazon. Amazon Kindle devices enable users to browse, buy, download, and read e-books, newspapers, magazines and other digital media via wireless networking to the Kindle Store. The hardware platform, developed by Amazon subsidiary Lab126, began as a single device and now comprises a range of devices, including e-readers with E Ink electronic paper displays and Kindle applications on all major computing platforms. All Kindle devices integrate with Kindle Store content, and as of March 2018, the store has over six million e-books available in the United States.

 
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Video games, Business and economy

PlayStation

PlayStation is a gaming brand that consists of four home video game consoles, as well as a media center, an online service, a line of controllers, two handhelds and a phone, as well as multiple magazines. It is created and owned by Sony Interactive Entertainment since December 3, 1994, with the launch of the original PlayStation in Japan.

 
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Business and economy

Torx

Torx (pronounced ), developed in 1967 by Camcar Textron, is the trademark for a type of screw head characterized by a 6-point star-shaped pattern. A popular generic name for the drive is star, as in star screwdriver or star bits. The official generic name, standardized by the International Organization for Standardization as ISO 10664, is hexalobular internal. This is sometimes abbreviated in databases and catalogs as 6lobe. Torx Plus is an improved head profile.

 
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Art, Business and economy

Indiana Jones (franchise)

Indiana Jones is an American media franchise based on the adventures of Dr. Henry Walton "Indiana" Jones, Jr., a fictional professor of archaeology. It began in 1981 with the film Raiders of the Lost Ark. A prequel, Indiana Jones and the Temple of Doom, followed in 1984, and a sequel, Indiana Jones and the Last Crusade, was released in 1989. A fourth film, Indiana Jones and the Kingdom of the Crystal Skull, was released in 2008, and was the last in the series to be distributed by Paramount Pictures. The series was created by George Lucas, and its films are directed by Steven Spielberg and star Harrison Ford as the title character. The Walt Disney Company has owned the Indiana Jones intellectual property since its acquisition of Lucasfilm, the series' production company, in 2012.

 
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Business and economy

Aldi

Aldi is the common brand of two German discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion. Based in Germany, the chain was founded by brothers Karl and Theo Albrecht in 1946 when they took over their mother's store in Essen, which had been in operation since 1913. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in Mülheim. In 1962, they introduced the name Aldi, which is pronounced [ˈaldiː] . In Germany, Aldi Nord and Aldi Süd have been financially and legally separate since 1966, although both divisions' names may appear with certain store brands or when negotiating with contractor companies. The formal business name is Aldi Einkauf GmbH & Compagnie, oHG.

 
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Food, Business and economy

Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.302 billion cans sold in a year.

 
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Business and economy

Honor (brand)

Honor, is a sub-brand belonging to networking and telecommunications equipment and services company Huawei. Headquartered in Shenzhen, China, the Honor series of mobile computing devices include smartphones, tablet computers, and wearable technology.