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Video encyclopedia

Brands and trademarks

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Business and economy

Coca-Cola

Coca-Cola, or Coke is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

Food, Business and economy

Pepsi

Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961.

Society and lifestyle, Business and economy

Gillette

Gillette is a brand of men's and women's safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).

Business and economy

Lego

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things.

Society and lifestyle, Business and economy

GoPro

GoPro, Inc. is an American technology company founded in 2002 by Nick Woodman. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software.

Society and lifestyle, Business and economy

Nike, Inc.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012. As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion.

Business and economy

QR code

QR code is the trademark for a type of matrix barcode first designed in 1994 for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes to store data efficiently; extensions may also be used.

Food, Business and economy

Aperol

Aperol is an Italian apéritif made of gentian, rhubarb, and cinchona, among other ingredients.

Art, Business and economy

Indiana Jones (franchise)

Indiana Jones is an American media franchise based on the adventures of Dr. Henry Walton "Indiana" Jones, Jr., a fictional professor of archaeology. It began in 1981 with the film Raiders of the Lost Ark. A prequel, Indiana Jones and the Temple of Doom, followed in 1984, and a sequel, Indiana Jones and the Last Crusade, was released in 1989. A fourth film, Indiana Jones and the Kingdom of the Crystal Skull, was released in 2008, and was the last in the series to be distributed by Paramount Pictures. The series was created by George Lucas, and its films are directed by Steven Spielberg and star Harrison Ford as the title character. The Walt Disney Company has owned the Indiana Jones intellectual property since its acquisition of Lucasfilm, the series' production company, in 2012.

Business and economy

Aldi

Aldi is the common brand of two German discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion. Based in Germany, the chain was founded by brothers Karl and Theo Albrecht in 1946 when they took over their mother's store in Essen, which had been in operation since 1913. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in Mülheim. In 1962, they introduced the name Aldi, which is pronounced [ˈaldiː] . In Germany, Aldi Nord and Aldi Süd have been financially and legally separate since 1966, although both divisions' names may appear with certain store brands or when negotiating with contractor companies. The formal business name is Aldi Einkauf GmbH & Compagnie, oHG.

Food, Business and economy

Dr Pepper

Dr Pepper is a carbonated soft drink marketed as having a unique flavor. The drink was created in the 1880s by pharmacist Charles Alderton in Waco, Texas and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904, and is now also sold in Europe, Asia, North and South America, and Australia, as well as New Zealand and South Africa as an imported good. Variants include a version without high fructose corn syrup, Diet Dr Pepper, as well as a line of additional flavors, first introduced in the 2000s.

Food, Business and economy

Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.302 billion cans sold in a year.

Video games, Business and economy

PlayStation

PlayStation is a gaming brand that consists of four home video game consoles, as well as a media center, an online service, a line of controllers, two handhelds and a phone, as well as multiple magazines. It was created by Sony Interactive Entertainment on December 3, 1994, with the launch of the original PlayStation in Japan, and has been owned by that company ever since.

Food, Business and economy

Oreo

Oreo is a commercial brand of cookie usually consisting of two chocolate wafers with a sweet crème filling in between, marketed as "Chocolate Sandwich Cookies" on the packaging. Introduced in 1912, Oreo has become the best-selling cookie in the United States. The version currently sold in the U.S. is made by the Nabisco division of Mondelēz International.

Society and lifestyle, Business and economy, Technology and industry

Bugatti

Automobiles Ettore Bugatti was a French car manufacturer of high-performance automobiles, founded in 1909 in the then German city of Molsheim, Alsace by Italian-born Ettore Bugatti. Bugatti cars were known for their design beauty and for their many race victories. Famous Bugattis include the Type 35 Grand Prix cars, the Type 41 "Royale", the Type 57 "Atlantic" and the Type 55 sports car.