Kool-Aid Man
Kool-Aid Man is the mascot for Kool-Aid, a brand of flavored drink mix. The character has appeared on television and print advertising as a fun-loving, gigantic, anthropomorphic pitcher, filled with cherry Kool-Aid and marked with a smiley face. He is typically featured answering the call of children by smashing through walls and furnishings, holding a pitcher filled with Kool-Aid while yelling his catchphrase, "Oh yeah!"